Monthly Archives: April 2010
China’s Brilliance reportedly retreats from Europe after ‘cool reception’
Chinese automaker Brilliance is pulling out of Europe with no plans to return, according to Autoweek. The company began selling both its BS4 and BS6 sedans in the old country back in 2007, though sales have been beyond dismal. As of the end of 2009, dealers only managed to move a paltry 502 units – a figure that fell well south of the 158,000 cars the company had planned to sell over a five year period. Throw in the fact that Brilliance refuses to price its products any lower to get its foot in the European door, and you’ve got a recipe for disaster.
The company fought an uphill battle with consumers after both models had trouble getting past crash test standards in 2007, and things didn’t improve from there. For the time being, production has completely stopped, and the company has no timetable for bringing the business back on line.
If Brilliance does decide to jump back into the European market, it will be looking at some pretty hefty engineering costs. The current BS4 and BS6 are only designed to meet Euro 4 standards, and with Euro 5 coming down the pike, the platforms would need to undergo significant updates. Naturally, the news also means that Europeans won’t be seeing the lovely BS4 Wagon anytime soon, either.
Review: 2010 Acura ZDX is a space (challenged) oddity
But just for some context, let’s begin with the fact that despite a similar fastback, five-door body style, the ZDX is not related to the Honda Accord Crosstour. Honda’s jacked-up hatch is substantially larger than the ZDX and far more useful. Instead, it’s best to think of the ZDX as a rake-roofed version of the MDX – a high-riding four-door coupe (assuming you buy into the marketing spiel) akin to its closest competitor, the BMW X6. Both models share similar designs and purposes – although the ZDX maxes out in price and performance where the German starts off – and both possess some of the attributes of a two-door layout – compromises and all.
Following BMW, Daimler announces carbon fiber future ahead for Mercedes
It seem like just a few days ago BMW came forth stating that its use of carbon fiber on upcoming vehicles would become a high-volume deal. Now Green Car Advisor reports that Daimler, never willing to be a step behind, has also announced plans to increase its investment in the material. Daimler has enlisted the help of Toray Industries, a Japanese textile company, to help make carbon fiber body parts for Mercedes-Benzvehicles beginning in 2012. The parts will reduce vehicle weight and help the company meet upcoming CAFE regulations. The first Mercedes product to be adorned with carbon fiber will be the SL-Class.
Daimler choose Toray Industries due to its expertise in carbon fiber. Though not a common name to many, Toray is actually the dominant force in the industry, controlling 34 percent of the global market. This will be Toray’s first venture into making car parts out of carbon fiber. The company’s current automotive-related experiences with the material has been limited to supplying carbon fiber yarns to Ferrari and various aftermarket companies. Daimler and Toray will work together on development of the carbon fiber reinforced plastic body parts and production will be carried out at a Toray facility in France.
Limited edition Mazda2 Yozora package comes with snow tires
Canadian buyers can now get a Mazda2 with “2″s all over it, since that’s apparently what you’ve been dying for. The Mazda2 Yozora edition wears a suit of black as well as a rear spoiler, short antenna, chrome pipe and special alloys on winter tires summer tires, with an additional set of steel wheels on winter tires thrown in. And a decal theme that looks like it was designed by John Nash in A Beautiful Mind. Just five hundred will be made at a starting price of $19,280 ($19,178 U.S.). Follow the jump for the details on its “captivating design,” or go straight to the gallery of high-res photos below.
Suzuki re-starts the free gas spiff, extends offer to full model range
Last year, Suzuki offered its ”Free Gas for Summer” promotion on SX4 Sport and Crossover models. Apparently, it was a bit of a success, since the automaker is not only reviving this campaign, but is spreading the promotion across its full model range (Kizashi, Grand Vitara, Equator and SX4 models). Since fuel prices commonly rise in the summer months, we can see many shoppers becoming excited about any promotion that involves free fuel, and with the hot new Kizashi just now hitting dealers, this incentive could indeed boost sales of the hot new midsize sedan.
Customers who purchase a new Suzuki vehicle between May 1st and August 31st will receive a pre-paid debit card which should, theoretically, pay for one summer’s worth of fuel. The pre-paid cards range in value from $280 to $442, and are calculated based on the vehicle’s EPA fuel economy estimates, and on the Federal Highway Administration’s estimated average of 1,000 miles driven per month. Still, even if owners exceed this mileage, having a couple hundred bucks in free gas is nothing to be upset about. The full details are available in Suzuki’s press release, after the jump.
