Pushing Back: GM expanding Chevrolet into Korea, Daewoo out
Friday, April 30th, 2010General Motors decided several years ago to begin heavily promoting Chevrolet as its global mainstream brand even in markets where its existing brands like Opel and Daewoo were a dominant force. Today, at the Busan Motor Show in South Korea, GM Daewoo president Mike Arcamone announced that the Camarowould lead the way in GM’s efforts to market Chevrolet in [...]




