Monthly Archives: August 2010
Review: 2011 Toyota Avalon
Have you seen the TV commercials for the 2011 Toyota Avalon? One particular 30-second spot sticks out. It’s shot through a 1960′s filter and features an old-fashioned voiceover, cheesy elevator music and an airline pilot driving the big Toyota sedan on a cloud with a pretty flight attendant in the passenger seat. It’s like something the Mad Men crew would create, minus the misogyny.
That Toyota’s marketing team produced such a commercial proves they know exactly who buys the Avalon: people who were alive and watching television 50 years ago. Since a “jet-smooth ride” and “quiet cabin” don’t set an enthusiast’s soul ablaze, we’re taking Toyota’s hint and getting in the mood for our review of the updated Avalon by donning a cardigan, ordering a scotch and soda and developing a one-sided friendship with Alex Trebec. So let’s phrase it in the form of a question: How good is the 2011 Toyota Avalon? Follow the jump to find out.
Mazda Shinari Concept debuts new face of the brand in style
When Mazda invited us to Milan to see its new concept car, we knew it must be something important. Normally concept cars get their 15 minutes of fame at an auto show, and then it’s off to the next press conference to see what the following automaker will introduce. Not so with Mazda’s latest styling endeavor. The Japanese automaker wanted our full and undivided attention, with the center of international design and fashion in Italy as a fitting backdrop.
The Shinari concept, which roughly translates to “resistance to being bent,” will serve as a the basis for Mazda’s new design language, and many of the styling cues will make it to future production vehicles. That means that the Shinari will essentially affect the design of every vehicle coming from the Japanese automaker for the next several years. An important car for Mazda? You bet.
The Shinari was officially unveiled earlier today, and we spent several hours talking with Mazda’s artists about the design and how it will affect the automaker’s forthcoming vehicles. Follow the jump to learn more about the Shinari and what it means for the brand’s future.
2010 Volkswagen Jetta TDI Cup Street Edition: How low is too low?
My daily driver is lowered. Really low. Like damn-near-touring car low. Almost every car I’ve owned over the last decade has benefited from some kind of suspension setup that dropped its ride height. Traversing speed-bumps and steep driveways has always been a slow-speed, one-wheel-at-a-time affair for me. But with all these different cars with their low clearances, I’ve never had as many problems with scraping as I have with our long-term Volkswagen Jetta TDI Cup Street Edition.
The first time it reared its ugly head wasn’t in a parking lot or on a curb, but during my initial blast down a favorite backroad. I went into a banked right-hand bend, and as the left suspension loaded up, I heard a faint scraping noise up front. I figured it was a fluke until it happened a second time. Then a third. After the drive, I stopped to scope out the damage and found the paint stripped down to the base coat under the left bumper.
Since then, it’s only gotten worse, but it’s not the lower fascia that’s taking the brunt of the abuse.
Report: Muller in talks with three automakers about Saab 9-2 revival
Saab has already talked up its hopes for entering the forthcoming 9-2 in a future installment of the World Rally Championship. But before it can, the 9-2 needs to exist. And before that can happen, Automotive Newsreports that Saab needs the technology and money from a partner automaker. A recent rumor surfaced that Saab was talking to BMW about building the 9-2 on the Mini chassis. At the same time, another rumor came to light that Saab was discussing using Mini engines for the next 9-3.
Now word has it that Spyker’s Victor Muller is in talks with three companies about getting the help necessary to build the 9-2. Muller hasn’t disclosed the companies’ names, but we assume one of them is BMW. The hook is that the cost of the 9-2 wasn’t included in the turnaround plan, so Saab needs its chosen partner to injects some cash as well. The model has yet to be officially confirmed, of course, so at this point, it isn’t even clear that a teardrop Saab will get off the ground at all.
Report: Opel expanding outside of Europe, headed for China, Australia
According to the latest reports, Opel will be taking its name, not just its cars, to at least four new markets around the world. Standard practice has been to rebadge Opels as one of General Motor’s other brands in countries outside of Europe, but company heads believe it’s time to market Opel’s European roots, especially in China.
The German automaker sold 4,000 cars in China last year, and to that end, Opel spokesman Andres Kroemer says “We will market Opel as a European designed car in the premium segment. There are a growing number of Chinese who like European cars and have the money to afford them.” By comparison, Audi, a luxury darling in China with local production facilities, sold more than 130,000 cars, and it’s clear that Opel’s launch will eventually be followed up by local production in China for better competitive footing.
In addition to joining the world’s largest auto market, the Opel brand will head to Australia and South America in the near-term, as well as other Asian markets after that.
