Chevrolet

CARB gives Chevy Volt ULEV II status, misses SULEV II by a hair

chevyvoltulev 450x300 CARB gives Chevy Volt ULEV II status, misses SULEV II by a hair

The California Air Resources Board has given a green rating to the 2011 Chevrolet Volt, the grade atop the page being ULEV (Ultra Low Emissions Vehicle). That’s below the SULEV and PZEV ratings of cars you might not expect to beat the Volt, such as the four-cylinder Honda Accord and Volkswagen Golf GTI 2.0T andJetta TDI. Also on the list as being cleaner than the Volt are the Toyota Prius, Honda Insight and Honda CR-Z. Click past the break for some interesting comparative charts.

The issue is that CARB performs its testing with the engine running – it has no electric-power-only test. When the Volt’s engine runs, it emits 1.3 g/km, which puts it 0.3 grams beyond the allowance for a SULEV vehicle. What’s more, since it can’t get the PZEV (Partial Zero Emissions Vehicle) rating of the Prius and Leaf, it can’t get carpool lane stickers in California. One of the biggest boons of buying a green car, at least in California, is the extra time you get to enjoy your life because you can use the carpool lane and don’t need to haul around Frank and Bob from sales in order to to it.
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Be the first to comment - What do you think?  Posted by dailycar - October 30, 2010 at 12:02 pm

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Video: Chevy Volt plays spontaneity card in first commercial

stress ball money DS04AP14 450x251 Video: Chevy Volt plays spontaneity card in first commercial

We’ve seen all the pieces before – the Chevrolet Volt itself, the Volt’s “More Car Than Electric” tagline, the quick edits of a national car commercial – but they’ve never come together just to sell the American public onGeneral Motor’s new halo car. The Volt’s first national TV spot, called “Anthem,” is heavy on the unbridled driving freedom theme, combining shots of driving past gas stations (Get it? Of course you do) and a Tim Allen voiceover that says:

This isn’t a country where plans made at 9 necessarily apply at 5. This is America, man. Home of the highway, last-minute detours and spontaneous acts of freedom. We’re wanderers, wayfarers, even nomads. So doesn’t it just make sense that we build an electric car that goes far? Really far.

Our take? The spot neatly explains the benefits of the Volt’s range-extender technology while taking a subtle dig at pure electric cars like the Nissan Leaf.

The ad (and more in the series) will start airing during Major League Baseball’s World Series tonight, but you can check it out right now after the jump.

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Be the first to comment - What do you think?  Posted by dailycar - October 28, 2010 at 8:24 pm

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The Why? behind “Chevy Runs Deep” slogan

chevyrunsdeepopt 450x257 The Why? behind Chevy Runs Deep slogan

When it comes to launching a new marketing strategy and ad campaign for Chevrolet, the gorillas in the room are Chevy’s once illustrious advertising past: namely the Heartbeat of America campaign that ran from 1987 to 1994, and the “Like A Rock campaign that ran from 1991 to 2004.
Those two iconic, Hall-of-Fame caliber, indelible campaigns have made any attempt at solving Chevy’s advertising problem a nightmare for every bright-eyed, ambitious advertising or marketing manager that has taken their turn at the Chevy wheel, and the ad agency that held the account until a few months ago.

A few things have changed, though, in the last 12 months at Chevrolet and parent company General Motors. And GM chief marketing officer Joel Ewanick and his hand-picked ad agency, San Francisco ad shop Goodby, Silverstein and Partners, are trying to stage a new era for Chevy starting tonight on the MLB World Series. The effort also precedes GM’s initial public offering of stock in the new company in a few weeks. And the company is cognizant that many an investor will be watching the World Series.

To position Chevy for the future, GM and Goodby are not bashful about trying to tap the past. A 60-second so-called “Anthem” TV spot, voiced by Michigan-bred actor Tim (Home Improvement) Allen, draws on black-and-white footage of GM workers from the 1940s assembling vehicles, houses being built in the 1950s, a young couple in the 1960s full of hope and promise driving… then a cut to modern Chevrolets like Malibu,Cruze and Volt. The first line of the ad starts, “100 years ago…” A new theme line for Chevy, though Ewanick says it is not a “tagline,” is “Chevy Runs Deep.”

Be the first to comment - What do you think?  Posted by dailycar - at 8:19 pm

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Video: First responders learn EV rescue techniques on Chevy Volt

volt emergency vidcap 450x290 Video: First responders learn EV rescue techniques on Chevy Volt

While a vocal gaggle of Birkenstock-wearing tree-huggers might be rambling on about how we need to replace the internal combustion engine overnight with EVs, we know that phasing out the automobile as we know them just isn’t that simple.

Among the myriad stars you need to align in order for the electric car to enter the mainstream are such safety concerns as how emergency first responders will deal with electric vehicles in the event of an accident. High-voltage electric systems just don’t behave the same in an accident as do combustible fuels. And the more EVs there are on the road, the more accidents involving them are bound to happen.

In order to address that eventuality, Chevrolet has taken its Volt around to training sessions for first responders to learn how to deal with the car’s power systems in the event of an emergency, including how to disable the battery, how to sever the high-voltage cables and how to get an occupant out of a wrecked EV in an emergency. Chevrolet’s being among the first, they’ve taken the initiative to get this EV safety ball rolling, but the lessons learned by paramedics, firefighters and the like will inevitably help as more EVs hit the road. Follow the jump to watch the video.

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Be the first to comment - What do you think?  Posted by dailycar - at 8:14 pm

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HPP teases Firebird, Camaro customs for SEMA

hpp trans am 450x298 HPP teases Firebird, Camaro customs for SEMA

We’ve seen companies attempt to turn the Chevrolet Camaro into a Pontiac Trans-Am, but the results are often mixed at best. Heide Performance Products, a customizing company out of Madison Heights, MI, is looking to change that. Is it successful? Well, let’s just say we’re looking forward to seeing HPP’s pointy-nosed ’69 Trans Am knock-off with our own eyes at SEMA next week.

The company has detailed the build process on its Facebook page, and there’s also a second Camaro with T-Tops the company is bringing to SEMA. Finally, we have modern versions of the Dodge Daytona and Plymouth Superbird based off the current Challenger. See for yourself in our high-res photo gallery below.

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Be the first to comment - What do you think?  Posted by dailycar - October 27, 2010 at 3:36 pm

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