We’re smitten with the 2012 Lamborghini Aventador LP700-4 – the Italian automaker’s latest hotness. And while it’s no secret that crafting the V12-powered supercar is no easy task, the folks at Lamborghini want to show the world just how much attention to detail and quality craftsmanship goes into the production of each Aventador.

To create the new supercar, Lamborghini started with sketches, transferred those drawings to a computer, began testing the materials used to craft the car and then work to build the twelve-cylinder heart found just behind the passenger compartment. It’s an intense process, and the end result is a car that will no doubt go down in history as one of the greatest Lamborghini products ever made. Follow the jump to watch the video for yourself.

Lamborghini does one thing, and one thing only: two-door supercars. That’s it. Until recently, it didn’t even do much racing. And aside from the LM002 “Rambo Lambo” (pictured below right), it never made anything with more than two doors or a roof taller than even the most napoleonic of its clients. But that’s all about to change.

Over the past couple of years, rumors have been circulating of Lamborghini moving on production of a sedan and a crossover utility vehicle. The former was fueled particularly by the appearance of the Estoque concept (pictured above) at the 2008 Paris Motor Show, but both made possible by increased integration across theVolkswagen empire.

Most logically, however, the latest reports suggest that Lamborghini will build one of the two, but not both. As to which one that will be, well, that remains up in the air. The company is reportedly building prototypes for both that will be evaluated for production by the top brass, and decided upon in time for the company’s 50th anniversary a couple of years from now.

Lamborghini delivered one of the first of its latest Aventador supercars to a dealership in Berlin recently, blocking traffic and generating quite a crowd on a busy street. Despite some awkward maneuvers in busy traffic, nobody seemed to care… at least not once the Aventador’s 7.0-liter V12 fired.

The best part of the clip by far is the Aventador’s hostile cackle, even without turning much above idle through the entire video. In spite of it being shot in grainy medium-resolution, the latest big Lambo looks as good out in public as it does all gussied up for the auto show circuit. Click past the jump to check out the full video.

While it’s not as fun to play with as the Bugatti Veyron configurator or even the Novitec Rosso 458 Italia configurator, the Lamborghini Aventador LP700-4 web toy is up and running. Sadly, all you can do is pick exterior and interior color combinations, meaning the build-your-own Aventador site isn’t as much of a time-waster as we’d like it to be as you’d think.

We decided to go with Giallo Orion, a pearl yellow color, for our Aventador. A supercar should be bright and obnoxious, and this paint scheme certainly does the job. However, if you are feeling sinister, there is a matte black color option called Nero Nemesis, but if you opt for that stealthy color, you should just go ahead and change your name to Bonda… Giacomo Bonda. Head over to the Aventador website and paint the Lambo of your dreams now.

Before the Geneva Motor Show press conference on Tuesday, Lamborghini let us in on a private Bologna-area photography studio so that we could get our own sex-machine shots of their raging new V12 firestarter, the 691-horsepower Aventador LP700-4.

First off, we’re glad they didn’t call it ‘Jota’ as some were peas-and-carroting about because it’s just a silly and unpronounceable name. It probably belonged to some wimpy minor league bull, too. Only one true Jota was ever built in 1970, and it was a just an amped-up and flared Miura (we prefer not to think about the mid-90s Diablo anniversary upgrade kits).

“Aventador” was, according to the best detective work we can muster, a bull whose career peaked in 1993 in the town of Saragozza, Spain, when he and the torero had a particularly spirited encounter prior to ol’ Aventador’s inevitable skewering. This particular beastie belonged to the breeding stables of the sons of Don Celestino Cuadri Vides and, for unknown reasons surely banal, he bore the number 32 singed on his hide. And now he gets the strongest Lamborghini ever built named after him. And about damned time! The British were getting tired of mispronouncing “Murcièlago” over the past ten years and now they have a new proper name to mutilate.