CEC announces Lexus LFA customization program

lead cec wheels lexus lfa 450x295 CEC announces Lexus LFA customization program

Los Angeles-based tuner CEC has announced a new partnership with Lexus North America to create a tuning program for the Lexus LFA. Limited to just three vehicles, these unique supercars will feature a variety of enhancements created specifically for each customer. “We believe these three CEC Tuner Edition LFAs will be the most expensive and rarest of all the LFA supercars that Lexus will manufacturer and sell worldwide,” said Sherif Yassa, Vice President of CEC.

Thanks to the technical innovations that went into building the LFA, the CEC upgrades will mostly be limited to aesthetics. “We looked at the LFA and what Lexus engineers had done, and knew it would be crazy to try and improve it from a performance or engineering standpoint,” said Claus Ettensberger, founder of CEC. Even so, the tuner has managed to squeeze an extra 10 horsepower from the 4.8-liter V10 and trimmed shift times to .15 of a second.

While we don’t have any photos of the trio of custom LFA supercars quite yet, CEC did have an LFA on display featuring their lightweight forged wheels. You can see high-res photos of the car in the gallery below.

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Be the first to comment - What do you think?  Posted by dailycar - January 31, 2011 at 12:03 pm

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Lexus LFA launch control details revealed

lexus lfa track rear2 450x298 Lexus LFA launch control details revealed

As any drag racer will tell you, achieving the perfect launch is something of an art form. Or maybe it’s closer to a religion to the people constantly struggling to find exactly the right RPM, clutch technique and number of prayers to the God of the Quarter Mile.

Naturally, having a computer take all the guesswork out of the process (cheating? Not if everyone else is doing it… and they are) makes everything more than a little bit easier. The Lexus LFA is the latest supercar to get the technology here in the States. But how does it work?

Glad you asked. Lexus’ carbon fiber wonder-mobile is finally hitting the streets, and its handy-dandy owner’s manual outlines the launch controll process rather nicely. Nicely, but not exactly easily… as you might expect from a factory-installed technology that is known to be rather stressful on drivetrain components. See what we mean after the break.

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Be the first to comment - What do you think?  Posted by dailycar - January 28, 2011 at 6:15 pm

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Video: Behind the scenes with Lexus’ ‘The Hard Way’ spot

lexus hard way 422x300 Video: Behind the scenes with Lexus The Hard Way spot

Lexus has released a new line of commercials that revolve around the theme “the hard way.” In one such commercial titled Chain, Lexus attaches cables to an LS sedan and raises it off the ground. The idea is to show you how strong the chassis is because it can support its own weight when lifted into the air. Since the theme is “the hard way,” the weight of just one single LS clearly isn’t enough and Lexus attaches four vehicles to LS and raises them all in the air.

The commercial does an excellent job of conveying Lexus’ solid built quality through a visual exercise. Is it real though? You bet’cha it is… and to show how they did it, Lexus has released a behind-the-scenes video and it’s hanging around after the jump. We also threw in a few more examples of Lexus’ “The Hard Way” campaign just for the fun of it. Enjoy!

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Be the first to comment - What do you think?  Posted by dailycar - January 19, 2011 at 10:48 pm

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Despite tough year, Toyota finishes 2010 with best-selling car, brand and luxury marque titles

lexus gx 431x300 Despite tough year, Toyota finishes 2010 with best selling car, brand and luxury marque titles

By most accounts, Toyota didn’t have the rosiest of years in 2010. Hounded by safety recalls, lawsuits and government investigations, the automaker saw its once spotless reputation grow more sullied by the month. Still, it’s important to note that none of these issues stopped the Japanese automaker from snagging some impressive U.S. sales titles, including the best-selling car (Camry), brand (Toyota) and luxury marque (Lexus) for 2010, not including fleet sales. All told, the entire company saw 1,763,595 sales through 2010 – a number that’s more or less comparable to its 2009 figures. The Toyota brand itself walked away with 1,534,266 of those sales, while Lexus sent home 229,329 units and Scion managed to move a further 45,678 vehicles.

While the Toyota division’s sales stayed flat for 2010 compared to 2009, Lexus sales jumped by 6.9 percent. The luxury brand’s increase was driven largely by its light truck sales, which were up 13.3 percent compared to 2009. Interestingly enough, the Lexus GX saw sales increase by 165.6 percent over 2009 numbers, with 16,450 units sold. Hit the jump for the full press release.

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Be the first to comment - What do you think?  Posted by dailycar - January 6, 2011 at 10:08 am

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2011 Lexus CT 200h to start at $29,120*

2011lexusct200hfd14opt1 450x298 2011 Lexus CT 200h to start at $29,120*

If Lexus has any hope of meeting its goal of selling 1,000 CTs here in the U.S. each month, the little hybrid hatchback is going to need an attractive price point. Whether or not $29,120, the rumored base price of the2011 CT 200h (*not including destination, taxes, etc.), will be enough to get foot traffic in Lexus dealerships remains to be seen.

According to the website The Lexus Enthusiast, this pricing data was mistakenly leaked a day ahead of its planned-for arrival by the official blog for Lexus of Reno, apparently since removed. If true, a tad over $31K out the door ought to nab you a nicely equipped CT with a moonroof and heated seats, and of course there are a slew of available options that include premium audio, navigation, leather seating surfaces and Lexus’ Pre-Collision technology.

For what it’s worth, assuming these prices are accurate, the 2011 CT 200h will be the least expensive new Lexus sold in America. The base price for the IS series and HS 250h hybrid sedan is several thousand dollars higher. And, perhaps more importantly, the CT looks to be priced about $2,000 less than the 2011 Audi A3 TDI.
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Be the first to comment - What do you think?  Posted by dailycar - December 15, 2010 at 9:57 am

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