Lincoln

Lincoln Continental to return? Depends on who you ask…

1961 lincoln continental blue 450x171 Lincoln Continental to return? Depends on who you ask...

There’s some word that Ford is seriously considering resurrecting the Continental name. The internets are buzzing with both confirmation and denial of the rumor depending on where you look. Over at Automotive News, a report suggests that dealers have been told that the Conti will resurface as part of an upcomingLincoln renaissance that includes the introduction of up to seven new or significantly reworked models in short order. Those dealers have supposedly been shown a handful of concept-level renderings of what the new models will look like.

Meanwhile, Motor Authority is reporting that Ford is trying to silence any speculation that the big Continental will return to the Lincoln stable. The site quotes Lincoln spokesman Christian Bokich as saying that of the seven new models headed to the showroom soon, none of them are a new take on the Continental.

That would seem to make sense for a number of reasons. With Lincoln fully embracing a terribly confusing alphabetic naming system, a nameplate like Continental would stick out in a big way (though perhaps Ford is reconsidering this nomenclature strategy). Throw in the fact that the MKS is currently tucked into the slot that the Continental traditionally held, and there’s less and less room for resurrecting the nameplate.
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Be the first to comment - What do you think?  Posted by dailycar - October 6, 2010 at 11:18 am

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Report: Lincoln plans to close 200 metro dealers, upgrade the rest

lincoln concept c 450x253 Report: Lincoln plans to close 200 metro dealers, upgrade the rest

Now that Ford has officially announced that its Mercury division would be going the way of the Dodo, and with Blue Oval-branded models like the Taurus SHO proving that the Dearborn automaker can indeed move itself a bit upmarket, the next logical concern is addressing what will happen to Lincoln. That’s especially true given the fact that Lincoln’s 82,847 total sales in 2009 are a mere pittance compared to that of class-leadingLexus, which moved 215,957 vehicles.

One of the big problems with Lincoln is that there are just too many dealerships trying to sell a car to in-market customers. To wit, Lincoln currently boasts a whopping 1,221 stores in the States. By way of comparison, Lexus has 230, Audi has 270, BMW has 338 and Mercedes-Benz has 352. Do the math and it’s easy to see that each Lincoln dealership doesn’t sell very many vehicles – in fact, they’re averaging just two sales per week.

According to Automotive News, Ford has a two-part plan to inject some life into its moribund Lincoln outlets. First, the total number of dealerships will be reduced by at least 200, and most of those closures will happen in large metropolitan markets where there are already multiple stores. Second, remaining outlets will be heavily upgraded in order to compete with Lincoln’s targeted competitors.
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Be the first to comment - What do you think?  Posted by dailycar - September 28, 2010 at 10:51 am

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First Drive: 2011 Lincoln MKX

lead1lincolnmkxfd2011 450x298 First Drive: 2011 Lincoln MKX

If there’s a sales star of the Lincoln lineup, it’s the MKX. Ford’s luxury arm has managed to move over 100,000 of the leather-lined crossovers since 2006, and that pace doesn’t look to be slowing anytime soon. Lincoln says the crossover market here in the U.S. is bound to swell considerably in the coming years, and since it already represents nearly four percent of the automotive industry as a whole, everyone seems to know that this is no place to cut corners. Fortunately, the MKX is set to enjoy its second refresh since hitting the market four years ago.

Given the vehicle’s significance, it should come as no surprise that Lincoln is using the 2011 MKX as a springboard for its vision of the company’s future. The refreshed MKX benefits from a raft of updates that include many of the changes we saw hit the crossover’s Blue Oval clone, the 2011 Ford Edge. With more power, a quieter cabin and an interior that’s finally becoming of a true luxury brand, the MKX has the makings of a sales winner. We’re just not sure the Lincoln high-rider is far enough away from its kissing-cousin.

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Be the first to comment - What do you think?  Posted by dailycar - September 13, 2010 at 12:15 pm

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2011 Lincoln MKZ Hybrid priced equal to V6 at $35,180

2011lincolnmkzhybrid000 630 2011 Lincoln MKZ Hybrid priced equal to V6 at $35,180

Lincoln has dropped a bit of a surprise with the pricing of the 2011 Lincoln MKZ hybrid. Unlike most other hybrid vehicles, there will be no price premium compared to the cheapest conventional model. The MKZ hybrid, with its 2.5-liter four cylinder hybrid powertrain, will start at $35,180 including destination and delivery. That’s the same price as the front-wheel drive 3.5-liter V6-powered model.

For those keeping track, that puts the price at about $350 under the base Lexus HS 250h, which would seem to be its main competitor. Further, its 41 miles per gallon in the city is 6 mpg better than the Lexus – which, of course, is supposed to be the whole point of a hybrid vehicle. Add in arguably more attractive styling and the new Lincoln hybrid may well find itself with quite a following in the marketplace. Check out all the details in the press release after the break.
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Be the first to comment - What do you think?  Posted by dailycar - July 22, 2010 at 12:17 pm

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Lincoln to offer free maintenance on all summer 2010 sales

01 lincoln mks ecoboost review Lincoln to offer free maintenance on all summer 2010 sales

With Mercury vehicles set to disappear from showrooms in the next few months, Ford hopes to jump-startLincoln sales with a free maintenance deal from now until Labor Day. Anyone who buys or leases a Lincoln this summer won’t have to pay for any regularly scheduled maintenance during the first three years or 45,000 miles of ownership.

The promotion applies to all 2010 and 2011 model year Lincolns and follows similar moves in recent years from brands like BMW and Volkswagen. At many Lincoln-Mercury dealers in the United States, Mercury accounts for a significant percentage of store sales. Those dealers will need programs like this to boost volumes until two new Lincoln models arrive in the next couple of years. So far, Lincoln has only confirmed that a compact is forthcoming. The seventh member of the Lincoln family remains a mystery.
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Be the first to comment - What do you think?  Posted by dailycar - June 20, 2010 at 10:09 pm

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