There has always been a glaringly obvious gap in Mitsubishi’s current Lancer lineup. On the bottom is the… Lancer, a biggish-for-its-class economy car that no one particularly likes – at least that’s what the sales charts would indicate. It’s slow, filled with cheap plastics and dull. It hasn’t even proven to be all that reliable by Japanese [...]
When Mitsubishi launched the production version of the i-MiEV electric car in Japan last year, it came in at a frighteningly high price – almost $50,000 before tax incentives. That’s a lot of coin for a small car with a limited range, but Mitsubishi has said repeatedly that it wants to bring the home-market price down to [...]
From all outward appearances, Mitsubishi could be considered the Chrysler of Japan. Its products have grown fragmented. Its focus scattershot. Its past interiors… well, the less said the better. So it was a breath of fresh air to hear that Mitsubishi’s attention will be centered on two core marques going forward: the Lancerand Outlander. With the Galant toiling away in [...]
Let’s just go on ahead and make that much needed volume leader. The great economic collapse of 2009 smashed Mitsubishi in the teeth with a much larger brick than most other manufacturers. Thinks have slightly improved, but their February sales were still down 10 percent, and from an already frighteningly low level. Obviously, something must be done. Meet [...]
What Japanese buyers will come to know as the RVR when the compact crossover goes on sale in its home market in February will be sold in Europe as the ASX. The digitally enhanced photos show only a few minor differences between the two models, the most important being the black finish on the ASX’s [...]
