Category Archives: Mitsubishi

Cause to keep Mitsubishi Evo alive and pure pops up on the web

evo 1299274798 450x300 Cause to keep Mitsubishi Evo alive and pure pops up on the web

Speculation surrounding the Mitsubishi Evolution has reached a fever pitch over the last few days. Has theLancer Evolution reached the end of the line? Is Mitsubishi going to produce a new version that utilizes a hybrid powertrain? We don’t have an answer, but we do know that fans of the Evo are scared. The object of their affection has potentially met its demise. In an effort to show how much the car would be missed, a group of Evo-lovers have banded together to show support for the car they so-admire.

The title reads “Mitsubishi, Keep the Evo Alive” and it’s for an online petition to show the tri-diamond automaker how much its sports sedan will be missed. If you want to join in and show support, head over to the site and join the cause. If you prefer the dirt-drift action of a Subaru, then lean back in your chair, don’t click anything and cackle wildly.

Source:Autoblog

Mitsubishi official says Evo franchise is dead

2011 mistubishi lancer evolution mr 450x300 Mitsubishi official says Evo franchise is dead

According to Gayu Eusegi, head of global product development for Mitsubishi, the Lancer Evolution X will be the last Evo the Japanese automaker ever builds. Eusegi says the move is part of a shift in strategy to put the company’s product focus and ethos on leadership in EV technology.

To that end, Autocar indicates that Mitsubishi will release eight fully-electric or hybrid-electric cars by the time 2015 rolls around, and make a grab for a big portion of the CO2-reduction market share. It goes without saying that the fun-yet-fuel-swilling Evo just doesn’t fit that mindset, particularly since it apes a rally car that no longer exists.

Despite the Evo’s huge popularity, Mitsubishi apparently isn’t scared of the step and says it’s confident that consumers will glom on to the idea and rally behind the brand. By killing the Evo, they’re making their intentions plain to an increasingly environmentally-conscious car-buying public.

Eusegi killed dead any notion that the brand would roll out a performance-oriented hybrid as well. “Maybe the world can change, and maybe someday we can do a motor race by electric vehicles. Maybe then we can enter the market agian,” he said.

This report of the Evo’s death would seem to stand in contrast to multiple reports that an Evo XI is in the works with a hybrid drivetrain. We’re taking this latest Autocar missive with a few grains of salt, as we can see how Eusegi may have simply meant that an Evo that relies exclusively on internal combustion is dead – a hybrid Evo would seem to offer a nice technological bridge to Mitsubishi’s more electrically minded future.

Mitsubishi to sell rebadged Infiniti M… new Diamante in the cards?

2011infinitim3701front34 450x285 Mitsubishi to sell rebadged Infiniti M... new Diamante in the cards?

Mitsubishi is reportedly considering selling a rebadged version of the Infiniti M sedan in order to fill its void of premium offerings in its home market of Japan. However, Automotive News notes that Mitsubishi’s President, Osamu Masuko, has stated that the automaker will not leverage manufacturing deals with other companies in order to expand its lineup here in the United States, so don’t expect to see a Mitsu-branded Infiniti on our shores anytime soon.

Mitsubishi’s last endeavor into the luxury sedan market was with the Diamante – a car that suffered from lackluster sales numbers during its run throughout the 1990s and early 2000s. Due to Mitsubishi’s financial woes during the mid-2000s, luxury car development was put on hold. Now, though, selling a rebadged version of the Infiniti M (or Nissan Fuga, as it’s known in Japan) would insulate Mitsubishi from research and development costs, making it easier for the automaker to launch back into the luxury segment.

Automotive News reports that the Mitsubishi-badged Infiniti could go on sale in Japan as early as this year. Expect the standard gas version to be the first to wear a triple-diamond badge, though Mitsubishi may sell a version of the M Hybrid, as well.

Mitsubishi moving Outlander Sport production from Japan to Normal, IL

01outlandersportfd20113 450x290 Mitsubishi moving Outlander Sport production from Japan to Normal, IL

Mitsubishi has confirmed rumors that it will transfer production of at least one of its models from Japan to its American manufacturing site in Normal, IL. At this time, the only vehicle the automaker has officially confirmed for U.S. production is the Outlander Sport.

It’s worth noting that the Outlander Sport shares a platform with the slightly larger Outlander and the Lancersedan, so it certainly wouldn’t be surprising if production of these models were moved Stateside as well. Mitsubishi estimates that about half of the models it builds in the States will be exported.

At present, the plant in Normal assembles the Galant, Endeavor and Eclipse, but these vehicles are scheduled to be phased out by 2013. About 1,000 of the automaker’s 1,300 employees in North America are members of the United Auto Workers Union.

If you’re interested in reading all the details straight from the source, you know where to look.

Mitsubishi to kill Eclipse, Endeavor and Galant

01 eclipse 6301 450x300 Mitsubishi to kill Eclipse, Endeavor and Galant

It turns out the rumors we heard about the languishing Mitsubishi lineup are true. According to Automotive News, Mitsubishi is planning to drop the axe on the entirety of its American-made portfolio of vehicles in order to begin building new global platforms here in the States. That means that the Eclipse, Endeavor and Galantwill all be sent to pasture gradually between now and 2014. In their place, Mitsubishi is likely to begin building cars and crossovers off of the Lancer and Outlander bones at the company’s Normal, Illinois manufacturing facility. At least some of those vehicles will be hybrid or battery powered.

Mitsubishi has made it clear that the company will offer eight hybrid and battery-powered vehicles by 2015 in a move to be better prepared for rising fuel prices. The company saw a sales increase of around three percent last year, and by 2013 or 2014, the automaker says that it plans to see that figure at 37 percent. That would mean Mitsubishi would need to move a total of 1.37 million vehicles by that date.