Mitsubishi

Mitsubishi to offer remote-control test drives of real Outlander Sport over the Internet [w/video]

outlander sport self drive 450x231 Mitsubishi to offer remote control test drives of real Outlander Sport over the Internet [w/video]

Mitsubishi wants people to take notice of its 2011 Outlander Sport. There will be traditional print and television ad campaigns, but the automaker is also exploring new ways of reaching new car buyers. Through its creative agency 180 LA, Mitsubishi plans to put a bunch of car shoppers behind the wheel of the newcrossover. Not literally, but virtually.

The automaker is rolling out its Mitsubishi Live Drive campaign that puts drivers behind the wheel of an actualOutlander Sport. They won’t be sitting in the vehicle but instead they’ll be in front of a computer. The CUV will be controlled remotely via users on the Internet. While we don’t want to be anywhere near the car when this is happening, it’s certainly a novel re-imagining of the test drive concept.

The Mitsubishi Live Drive event kicks off November 1, 2010 and runs through November 10. If you’re interested in testing out your computer driving skills, you can sign up starting October 15 at OutlanderSport.com. In the meantime, you can catch a sneak peak at what’s in store by viewing the video and official press release after the jump.

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Be the first to comment - What do you think?  Posted by dailycar - October 10, 2010 at 10:15 pm

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Mitsubishi CEO: We will not withdraw from U.S. market

lead1outlandersportfd2011 450x298 Mitsubishi CEO: We will not withdraw from U.S. market

Mitsubishi has had a very rough road the last few years. Its sales have fallen steadily since a peak year in 2002 when the brand pushed 354,111 units out the door. According to Automotive News, Osamu Masuko, President and CEO of Mitsubishi Motors Corporation, says he is often asked if the Japanese automaker is ready to pull out of the U.S. market. “It never enters my mind,” he says.

The company with the triple diamond logo has big plans and lofty goals for the near future. Currently, Mitsubishi moves around 50,000 vehicles per year and Masuko’s personal goal is to push that figure to 200,000 vehicles – an increase of 400 percent. He believes the path to his goals is through new products and moderate incentives, both of which will help drive steady and sustainable growth.

The product lineup is shifting away from a past littered with larger sedans and SUVs. Mitsubishi is going to aim for smaller, more fuel efficient vehicles as well as all-electric vehicles such as the i-MiEV. In addition, it plans to move away from regional vehicles to develop consistent global platforms. Since the U.S. market only accounts for less than 10 percent of global sales, this sounds like a smart move, but smaller vehicles often bring smaller profit potential, so it will be interesting to see if Mitsu can thrive with this sort of a business plan.
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Be the first to comment - What do you think?  Posted by dailycar - September 24, 2010 at 12:27 am

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Report: Mitsubishi could kill off Galant, Eclipse by 2013

eclipse 630 450x205 Report: Mitsubishi could kill off Galant, Eclipse by 2013

Things aren’t looking good for the Mitsubishi lineup of American-built vehicles. According to AutoWeek, the Japanese automaker is channeling all of its resources into building a new global small car. That means that between now and 2012, we won’t be seeing too many updates to the likes of the Galant, Endeavor, Eclipse or Eclipse Spyder. All of those past-their-prime vehicles ride on the same platform and are built in the company’s Normal, Illinois manufacturing facility. As of right now, AutoWeek says that the Japanese automaker hasn’t decided what to build at that plant once cars like the current Eclipse go the way of the dinosaur.

Mitsubishi has been planning a new global car for a good while now, and while details are still murky at the moment, we’re told to expect a fuel-thrifty 1.0 or 1.3-liter four-cylinder engine under the hood. The car is expected to show up in either late 2012 or early 2013, which leaves Mitsubishi to soldier on with only two other planned additions to its lineup between now and then – the i-MiEV electric vehicle and the Outlander Sport.

Us? We’re a bit more pessimistic. If cash-strapped Mitsu offs a significant portion of its lineup amidst slumping sales, will a new inexpensive small car and the Outlander and Lancer lineups make U.S. dealers enough money for them to stay in business?

Be the first to comment - What do you think?  Posted by dailycar - September 8, 2010 at 11:57 am

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Review: 2010 Mitsubishi Lancer Sportback Ralliart takes aim at the competition

lead1lancersbralliartreview Review: 2010 Mitsubishi Lancer Sportback Ralliart takes aim at the competition

There has always been a glaringly obvious gap in Mitsubishi’s current Lancer lineup. On the bottom is the… Lancer, a biggish-for-its-class economy car that no one particularly likes – at least that’s what the sales charts would indicate. It’s slow, filled with cheap plastics and dull. It hasn’t even proven to be all that reliable by Japanese small-car standards, but at least it looks good. At the top of the heap and on a wholly different plane sits the Lancer Evolution. It’s the giant-slayer, David, the little car that humbles supercars. It’s also the hottest of the rally-inspired all-wheel-drive turbocharged pocket rockets. The Evo’s only real competition is theSubaru WRX STI and, let’s be honest, the Evo has been the better car for years now (Subaru has just updated its warrior for 2011, so a new comparison is in order). Its handling is more precise, yet at the same time more insane. The Mitsu is rawer, rougher, tougher and most importantly faster, even though it’s down half a liter on the WRX STI in terms of displacement. Don’t read this wrong, the STI is a fine backroad killer. But the EVO is more homicidal.

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Be the first to comment - What do you think?  Posted by dailycar - July 29, 2010 at 9:29 am

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Report: Mitsubishi targeting sub-$30k MSRP for U.S. i-MiEV EV

imiev uk trals 630 Report: Mitsubishi targeting sub $30k MSRP for U.S. i MiEV EV

When Mitsubishi launched the production version of the i-MiEV electric car in Japan last year, it came in at a frighteningly high price – almost $50,000 before tax incentives. That’s a lot of coin for a small car with a limited range, but Mitsubishi has said repeatedly that it wants to bring the home-market price down to about $22,000 by 2012.

Before that happens, the i-MiEV is due to arrive in the U.S. market in 2011 and Nissan has already moved aggressively to price the Leaf at under $33,000. With that in mind, Mitsubishi is aiming for a sticker price of under $30,000 for its EV before the $7,500 federal tax credit. The real world range of the i-MiEV is likely to be as low as 50-60 miles, with no range extension capability. And for such a low range, the diminutive EV will need an appropriate price to get any traction in the market.
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Be the first to comment - What do you think?  Posted by dailycar - July 13, 2010 at 9:11 pm

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