2013 Lexus GS 450h
Ever since the Prius unexpectedly became the Xerox of hybrids and a greenie icon, Toyota has been trying to figure out how to apply the technology to its other models. Its results have been decidedly mixed, nowhere more so than with its luxury lineup. But with the2013 Lexus GS 450h, Toyota thinks it has finally figured out what a hybrid luxury car should be.
From a sales perspective, the first-generation GS 450h was a disappointment. While we liked it quite a bit when we test-drove it a couple years ago, Lexus just hasn’t been able to move the metal. Introduced to much fanfare in 2006 as a 2007 model, the GS was Lexus’ second hybrid and the first rear-wheel-drive hybrid on the market. Lexus touted it as a performance sedan, even as Toyota was heavily marketing its hybrids as fuel sippers. Whetherconsumers were confused or not, they never took to the hybrid GS. Sales peaked at just below 1,800 in that first year and have gone down in each successive year. In 2010, Lexus sold barely 300 GS hybrids, roughly four percent of total GS sales, which were about 7,000.
