Despite tough year, Toyota finishes 2010 with best-selling car, brand and luxury marque titles

lexus gx 431x300 Despite tough year, Toyota finishes 2010 with best selling car, brand and luxury marque titles

By most accounts, Toyota didn’t have the rosiest of years in 2010. Hounded by safety recalls, lawsuits and government investigations, the automaker saw its once spotless reputation grow more sullied by the month. Still, it’s important to note that none of these issues stopped the Japanese automaker from snagging some impressive U.S. sales titles, including the best-selling car (Camry), brand (Toyota) and luxury marque (Lexus) for 2010, not including fleet sales. All told, the entire company saw 1,763,595 sales through 2010 – a number that’s more or less comparable to its 2009 figures. The Toyota brand itself walked away with 1,534,266 of those sales, while Lexus sent home 229,329 units and Scion managed to move a further 45,678 vehicles.

While the Toyota division’s sales stayed flat for 2010 compared to 2009, Lexus sales jumped by 6.9 percent. The luxury brand’s increase was driven largely by its light truck sales, which were up 13.3 percent compared to 2009. Interestingly enough, the Lexus GX saw sales increase by 165.6 percent over 2009 numbers, with 16,450 units sold. Hit the jump for the full press release.