Posts Tagged ‘automaker’

Video: Hyundai launches Save the Asterisks campaign for 40-mpg Elantra

save the asterisks 2 450x279 Video: Hyundai launches Save the Asterisks campaign for 40 mpg Elantra

Hyundai has noticed an alarming trend: the needless wasting of perfectly good asterisks on window stickers all over the country.

The Korean automaker notes that some competitors create a special trim level for certain models that’s designed specifically to score a great fuel mileage rating from the EPA, while the other volume trim levels return a few miles per gallon less across the board. Since Hyundai won’t name names, we’ll do it for them: Chevrolet Cruze (Eco) and Ford Fiesta (SFE). Every single version of the 2011 Elantra, however, will achieve 40 mpg, as Hyundai likes to keep reminding us. No asterisks required.

It also bears mentioning that starting with the month of November, 2010, Hyundai is the first automaker to specify the actual number of vehicles it sells that achieve or exceed the 40-mpg benchmark on its monthly sales report. For those keeping track, the figure from this past November was 192 vehicles – expect that number to rise dramatically in the coming months when the new Elantra goes on sale.

Great fuel economy is only one part of a much larger puzzle to marketplace success. Fortunately, we’ll have a First Drive report of the new 2011 Elantra to share in short order, so we’ll have a better understanding of what, if any, concessions were made to manage its laudable efficiency metrics. Stay tuned for that, and check out Hyundai’s Save the Asterisks video after the break.

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Be the first to comment - What do you think?  Posted by dailycar - December 3, 2010 at 1:22 pm

Categories: Hyundai   Tags: , , , ,

Mazda celebrates turning 90, looks back at logos

mazda 1291132084 450x300 Mazda celebrates turning 90, looks back at logos

Mazda turns 90 years old this year, and during the Japanese automaker’s near-century of building cars, it has stayed true to the Zoom-Zoom ethos that defined it. One thing that has changed over the years, however, is its logo. In 1936, Mazda entered the world of automobile manufacturing and hit the ground running with not one, but two logos: a simple “Mazda” written in script and a triple “M” symbol that was said to be both a tie to its headquarters – home of Hiroshima City and the sense of speed and agility that Mazda puts into its cars. That triple M also served to stand for Mazda Motor Manufacturer.

Over the course of Mazda’s 90 years, its logo would be changed four more times. Today, The stylized M more closely resembles outstretched wings and the Laguna Seca Blue font below it shows just how dedicated Mazda is to making cars that are, at their core, fun to drive.

Take a look through the gallery below and travel through a timeline of Mazda logos.

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Be the first to comment - What do you think?  Posted by dailycar - December 2, 2010 at 9:18 am

Categories: Mazda   Tags: , , , ,

Audi bringing plug-in hybrid in 2014

6897f 1290622237 450x277 Audi bringing plug in hybrid in 2014

By the year 2020, Audi hopes to be the “leading premium seller of electric vehicles,” Franciscus van Meel, the automaker’s manager for electric mobility, told AutoWeek during a recent technical workshop at the company’s headquarters in Ingolstadt, Germany. In addition to launching a number of hybrid vehicles (including the A8 and Q5) over the next few years, Audi plans to debut a plug-in hybrid in 2014.

Exactly what sort of plug-in hybrid we’ll actually see hasn’t been disclosed just yet, but the whole business is part of Audi’s e-tron division – the folks that gave us beauties like the R8-based e-tron supercar (pictured above) that debuted at the 2009 Frankfurt Motor Show.

Furthermore, Audi’s board member for technology, Michael Dick, says that by 2020, he wants to see the automaker’s internal combustion engines improve efficiency by 30 percent, with 5 percent of the brand’s lineup to be purely electric. That’s a tall order, indeed, but with parent company Volkswagen AG aiming to be the number one producer of hybrid and electric cars before the end of the next decade, the four-ringed automaker’s quest for electrification isn’t as far-fetched as you might think.

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Be the first to comment - What do you think?  Posted by dailycar - November 25, 2010 at 9:39 pm

Categories: Audi   Tags: , ,