BMW promises updated X1 in U.S. dealers this summer

March 27th, 2012

Keen European demand was the expected reason for us not getting the BMW X1 until the Summer of 2013, when it would get a mid-cycle refresh. And at the time it was reported, few wagers would have been put on that timetable since U.S.-market delivery had repeatedly been delayed and the exact wording used was “postponed indefinitely.”

But in a press release announcing its wares for the New York Auto Show, BMW slipped in this line: “The updated BMW X1 will be available in U.S. showrooms in summer 2012.” For now that’s all there is to know, although we’d expect more details to be given out at the Javits Center, perhaps even pricing. The model’s stying elicits strong opinion, but for those of you with X1 lust you now know what to circle on the calendar.

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Volkswagen hiring 800 workers in Chattanooga to meet Passat demand

March 27th, 2012

How well is Volkswagen doing with its new made-in-America Passat? What if we told you that sales in February were up 14,523.2 percent? Okay, perhaps that isn’t the best measure of performance, given that there wasn’t actually a 2011 model year Passat. But VW moved 8,189 of the midsize sedans last month after selling 6,318 in January.

While that’s but a fraction of the 34,543 February sales for the Toyota Camry, it’s enough that VW is adding another 800 jobs at its Chattanooga, Tennessee plant that builds the car. That’s the second ramp-up this year – VW already announced the addition of 200 jobs last month.

“Quite plainly, we need more Passats to meet the market demand and I’m glad that we can respond so quickly by adding staff in Chattanooga,” said VW’s U.S. President and CEO, Jonathan Browning.

VW currently employs over 2,700 people at the plant, though 500 actually work for a “staffing partner.” VW says the new jobs will be filled both by those contract employees already working at the plant and by new hires. Positions include production, supervisors, quality engineers, and other professionals roles. Click past the jump to read the full press release.

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Butch new Volkswagen Beetle earning more man love

March 27th, 2012

Guys never seemed to warm up to the Volkswagen New Beetle, and it doesn’t take a dual master’s degree in psychology and automotive design to figure out why. The outgoing Beetle featured sheetmetal that could only be described as cutesy, and many (most?) men tend to shy away from vehicles that might result in the questioning of their manhood.

Only 29 percent of New Beetle sales went to men, but Bloomberg reports that a more masculine design has put the 2012 Beetle back on dudes’ shopping lists. Since the Beetle went on sale in September, men have accounted for a much more robust 43 percent of overall sales. In general, men also appear to be quite fond of diesel power, as dudes accounted for 70 percent of oil-burning models. This suggests Volkswagen’sannouncement of a 2013 Beetle TDI arriving later this summer could boost the VW’s male contingency even further.

The more chiseled redesign is, of course, credited for the Beetle’s newfound male suitors, and commercials geared towards a male audience likely haven’t hurt. But while the Beetle has been more appealing to men while selling better than the old model, we’re guessing Volkswagen would like to see immense improvement from February’s 1,303 units sold.

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Dodge unveils Challenger Rallye Redline at Spring Fest

March 27th, 2012

The Spring Festival, held annually in Southern California, has become a sort of mecca for late model Mopar owners, bringing together hundreds of owners of Chrysler’s LX platform cars – Challenger, Charger, Magnumand 300. The event was initially started by a small group of passionate forum members, but it has recently grown enough to garner official support from Chrysler. This year, the Pentastar had a special treat planned for its passionate followers, the debut of the company’s new Challenger Rallye Redline.

Based on the Challenger SXT Plus, the Rallye Redline features the same 3.6-liter V6 with 305 horsepower and 268 lb-ft torque as the standard model, but it gets a host of visual, interior and handling upgrades. For starters, the exterior gets a triple red stripe and new 20-inch wheels with subtle red stripes around the rims. Inside, the theme continues with available Radar Red leather seats.

Don’t think that Chrysler has ignored the Rallye Redline’s performance, though. A Super Sport Group handling package has been added that includes firmer front and rear shocks, larger front and rear sway bars, slightly wider tires and 25-percent quicker steering. Stopping power is also improved with larger brakes included in the package.

Pricing for the 2012 Dodge Challenger Rallye Redline is listed at $28,745 (excluding $925 destination) with availability beginning next month. Click past the break to read the full details in the press release from Chrysler.

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Toyota Prius C outsells monthly totals of Chevy Volt, Nissan Leaf in three days

March 18th, 2012

Toyota is pretty sure that its expanded Prius family will drive up sales of the world’s best-selling hybrid, and the early sales returns indicate that the company is right, right, right.

After the Prius V sold about 8,400 units in the U.S. in the first ten weeks, the smaller, cheaper and more efficient 2012 Toyota Prius C is also getting a lot of attention. Toyota announced today that the C sold 1,201 units in just the first three days it was on sale. That’s enough to make it “one of Toyota’s fastest-selling vehicles,” according to the automaker, which also pointed out that those three days of sales is more than either the Nissan Leaf or Chevrolet Volt sold all last month.

If anything, those 1,201 sales are not as impressive as the C managed in Japan (where it is badged ‘Aqua’) – Toyota obtained 120,000 orders in the first five days it was on sale, though it isn’t immediately clear how many units have actually been sold. So far, the newly expanded Prius family has sold almost 10,000 units in the U.S. through the first half of March. This certainly points to the Prius franchise doing well in 2012. Last year in the U.S., Toyota sold 136,463 examples of its Prius Liftback (it sold 140,928 in 2010) and expects to sell 220,000 Prius models of all types here this year.

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